Before computerization, obtaining information was difficult and could take weeks or months to process data required to make decisions. Today, we face the opposite problem: we are drowning in information scattered throughout our organization.

What we really need now are actionable insights – key pieces of knowledge that help us make decisions faster.

An actionable insight is knowledge that leads to action and delivers an outcome. These insights are practical, relevant, and tailored to the specific context of the decision-maker, making them immediately useful for driving effective strategies and decisions.